- brand-image theory
- марк. теория образа марки
Англо-русский экономический словарь.
Англо-русский экономический словарь.
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Self brand — Formation of self brand connections=Definition of self brandWithin the long history of consumer research, there has been a constant interest to the study how consumers choose which brand to buy and why they are repeated purchasing certain kinds… … Wikipedia
Attachment theory — … Wikipedia
Interference theory — Contents 1 History 2 Proactive Interference 2.1 Proactive Interference with Single and Multiple Lists 2.2 Proactive Interference and Context … Wikipedia
Mental image — A mental image is an experience that, on most occasions, significantly resembles the experience of perceiving some object, event, or scene, but occurs when the relevant object, event, or scene is not actually present to the senses.[1][2][3][4]… … Wikipedia
Terror management theory — (TMT) is a developing area of study within the academic study of psychology. It looks at what researchers claim to be the implicit emotional reactions of people when confronted with the psychological terror of knowing we will eventually die (it… … Wikipedia
Labeling theory — Originating in sociology and criminology, labeling theory (also known as social reaction theory) focuses on the linguistic tendency of majorities to negatively label minorities or those seen as deviant from norms. The theory is concerned with how … Wikipedia
Public Image Ltd. — Infobox musical artist Name = Public Image Ltd. Img capt = The original 1978 line up. Left to right: Jim Walker, Keith Levene, Jah Wobble, and John Lydon Img size = Background = group or band Alias = PiL Origin = London, England Genre = Post punk … Wikipedia
Album (Public Image Limited album) — Infobox Album Name = Album/Cassette/Compact Disc Type = studio Artist = Public Image Ltd. Released = start date|1986|2|3 Recorded = 1985, Electric Lady Studios, The Power Station, Quadrasonic Sound Studios, RPM Sound Studios, New York City Genre … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium